McAllen, TX – November 21, 2019 – As the new fiscal year begins, the McAllen Convention Center and Performing Arts Center has redefined itself as the entertainment capital of South Texas. Hosting over 500 events over the last year (ranging from festivals, Broadway touring series to national/local conventions). The Convention Center facilities versatile purpose has become a destination attraction to the City Of McAllen that has generated $39.7 million in visitors spends and an economic impact of $38.9 million on the Hidalgo County economy. The Convention Center District welcomed over 616,406 visitors (out of town and local) just this past fiscal year.

“McAllen has created a place where people connect at world-class events, conventions, and festivals,” said Yajaira Flores, Director of Facilities. “Our new vision conveys that feeling into a cohesive sense of place that’s exciting, welcoming, and brimming with unexpected ways to delight.

The Convention Center facilities new vision also comes a partnership with award-winning culinary service provider Spectra. Spectra, an industry leader in food services & hospitality, which November 18 assumed management of food and beverage operations at the McAllen Convention Center facilities.

The new Spectra dining experience is the first step of a campus-wide reimagining of the social space encompassing the McAllen Convention Center, the McAllen Performing Arts Center, Oval Park, the Center’s Festival Grounds, Veteran’s War Memorial of Texas, hotels, and the area’s walkable grounds. The reimagining will embrace the area’s overall sense of place by weaving indoor and outdoor guest experiences together with walkable green spaces, outdoor restrooms, seasonal theming, new technology services, website and more.

The first taste of what’s to come will happen at the McAllen Convention Center’s November 25, 2019 press conference detailing their partnership with Spectra and how it fits into the reimagining roadmap.

“Our reimagination embraces the natural sense of place that grew from the connections guests create throughout the campus,” said Yajaira J. Flores, City of McAllen Convention Facilities Director. ”It takes an innovator like Spectra to craft a signature dining experience that communicates that shared sense of place.”

Guests to the press conference will also be the first to Taste the Difference; a City of McAllen marketing campaign introducing Spectra’s signature offerings to guests. On-site tastings will serve as a delicious introduction to the new culinary options. The Taste the Difference press conference is November 25 at the McAllen Convention Center main ballroom at 12:00pm.

About McAllen Convention Center

 Located in the heart of the Rio Grande Valley, the McAllen Convention Center is the preferred venue in the Region for gatherings. Our flexibility can accommodate virtually any event, from small intimate meetings to large conventions, weddings, tradeshows, sporting events, and concerts with over 174,000 square feet of flexible meeting space. Follow McAllen Convention Center on Facebook and Instagram.

About McAllen Performing Arts Center

The McAllen Performing Arts Center presents a wide variety of nationally and internationally recognized productions of music, dance and theater to the people of South Texas.  The City of McAllen is committed to enhancing the arts and cultural experience by delivering the most advanced performing arts center in South Texas by bringing a broader variety of entertainment and live performance that has never been possible before in the Rio Grande Valley. Follow MPAC on Facebook and Instagram.

About Spectra

Spectra is an industry leader in hosting and entertainment, collaborating with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships. Learn more at Follow Spectra on Facebook, Instagram, Twitter and LinkedIn.

The largest Catrina in the U.S. to be unveiled at The McAllen Convention Center

McALLEN- As part of the Tecate Catrina Music Fest celebrations, the McAllen Convention Center unveils the largest Catrina in the U.S.  “La Catrina”, the female skeleton that has become symbolic with the Day of the Dead, will be on display at the McAllen Convention Center Oval Park October 29th to November 1st and it will be moved to the Catrina Music Fest festival grounds on November 2nd.

The inaugural Tecate Catrina Music Fest, produced by First Row Productions, will be the largest Day of the Dead celebration in Texas.  Festivities start Tuesday, October 29th, where attendees can ride in their very own Trajinera, from Xotchimilco, Mexico.  There will be live musicians at the Tecate Catrina Music Fest FREE stage all week leading up to the festival on Saturday, November 2nd.

WHO:              Special Media preview

WHAT:             Largest Catrina in the U.S. to be unveiled

WHEN:             4:00 p.m., Tuesday, October 29, 2019

WHERE:            Oval Park 700 Convention Center Blvd., McAllen

City Commissioners, First Row Productions and La Catrina artist will be on hand for the ceremony.

About Tecate Catrina Music Fest: The inaugural festival is the first of its kind in the U.S. and is taking place at the McAllen Convention Center Festival Grounds November 02, 2019.  The festival includes four stages of entertainment, including one FREE stage in the McAllen Convention Center Oval Park.  Headliners include Latin Rock sensations, Caifanes, Zoe, El Tri, Fobia, Cultura Profetica, Ximena Sariñana, Inspector, Too Many Zoos, Jenny and the Mexicats, Genitallica, La Castañeda, Victimas del Dr. Cerebro

Signature Events

The Palms
Fiesta De Palmas
Light Up The Holidays
McAllen Car Fest
Sunset Live
Administrative Professional’s Day